Created by: 0xxdana

<aside>

Notable example of simultaneous announcement strategy:

• Whitepaper release
• CEX listings
• Mainnet launch
• Airdrop announcement </aside>

Community observed this bundled approach could potentially overshadow key details and sparked discussions about the need for structured pre-TGE (Token Generation Event) guidelines.

Launch Announcement Checklist

1. Set Clear Objectives

• [ ] Define success metrics (user signups, TVL, social engagement, revenue)
• [ ] Set user signup and engagement goals
• [ ] Establish social media KPIs
• [ ] Define liquidity targets
• [ ] Set brand awareness goals

2. Determine Timing & Sequencing

• [ ] Monitor macro events and policy calendars
• [ ] Choose between bundled or phased release strategy
• [ ] Create timeline for sustained interest
• [ ] Check for potential announcement collisions with other projects

3. Gather Key Resources & Collateral

• [ ] Prepare press kit with official blog post
• [ ] Create visual assets
• [ ] Draft comprehensive FAQs document
• [ ] Develop messaging guidelines